You believe Social Media is a powerful tool at present

 It is a powerful tool, because it allows people to communicate at a very intimate level. It was never there before. The closest thing we had was email back in the early '80s and '90s. We suddenly found out that we do not need to call anymore or send letters but we could send digital information. It was never personal by the way. We type something but we never know the recipient reads it.

 Now we have social media, where we call it an 'Opt-in' channel. You are not forced to be in there but if you are in it, you choose to obtain, which means you choose to receive and send. Now I can even contact President Barack Obama if we want to. We can follow him in my Twitter feed and make a suggestion to him. Somebody may see it and respond. In the past if we have ever sent a letter to the White House, they would just look at it and throw it away. Social media forces us to communicate better.

 
The other aspect of social media I like is that it is not there for just speaking or amplifying your voice but listening to it. Now we can look at my Twitter feed and find out what people say about my organization. So, if we work for Dell Computers, the moment we see five people complaining about a fault, we do not have to wait for them to call. All of a sudden we can raise the alarm for my team and say there is an issue here and we can assign them to go and fix it. Before the fault gets big, we can listen to them. Listening part of social media is huge. Most CEOs are scared about social media, because people are complaining about it and there is a big chatter about it. I am saying that is one-half of it. Think about the listening part. They have a way to know what people say, their competition, industry sector and the target audience. It is like an intelligence gathering organization.

Remarketing on Google display network

Hiiiiiiiii my dear friends today my Blog post is talking about remarketing on Google display network.

To extend its reach to a qualified audience on the Google Display Network Remarketing to show ads to people who previously visited its site as they browsed other pages. Remarketing gives a simple way to remind people of its offers and drive them back to the site to make a reservation.

This can include YouTube, Google partnering websites and other Google properties. Google Display Network lets you place ads on a variety of news sites, blogs and other niche sites across the internet. The goal of the Display Network is to bring your message to exactly the right customers where they are online.

 These goals are Drive online reservations efficiently. The approach is used remarketing to remind people of their website and drive online reservations. The results are remarketing helped them to drive online reservations efficiently, and to extend the value of their existing campaigns by re-engaging with users that had previously been to their site.

Why using Remarketing

Re-target visitors from all traffic sources - you can re-target people that came to your website through all sources of traffic and not only from previous AdWord visits. Follow your audience everywhere - can you re-target people everywhere no matter the content of the page they have viewed. The right message to the right audience - you can focus on very specific group of users and then-even very specific messages to them. It can provide a strong brand and product reference. Will provide better measurement of user behavior Better click through rates and strong data capture opportunities.  Strong granularity possible - you can deeply customize your audiences. 

Nowadays are specially increasing using the remarketing on adwords. I think this is the suitable campaign for targeting their customer. Therefore we can increase customer loyalty for own company or brand. and also we can increase sales volume.

THANK YOU MY FRIEND!!!!!

Branding expert believes in social media power

Social media is the tool of the decade for marketers and brands. With new technologies and the advancement of online and mobile advertising, social marketing has advanced at an exponential rate. In order for brands to compete in today’s cut-throat marketing wars, adapting to this new technology is essential.

Face book, Twitter, Pinterest, Instagram, Google+, and other social media platforms each have different methods that achieve particular goals for brands. These platforms have transformed the marketing industry by opening several windows of opportunity for improved targeting and communication with consumers.

A brand must be able to articulate their purpose, message, and mission in order to select a platform that best suits their needs

I would like to introduced some valuable term in social media

Unlimited room for growth

 ‘The sky’s the limit’ is no metaphor in terms of social media growth. Despite all the new developments and improvements already made in social media, there is so much more that can be done.Social media will shift and evolve as we advance as a society with new technologies and new ideas As society and technology continue to evolve, brands and marketers will be forced to adapt accordingly. There will always be room on both sides to progress and take on new forms. Literally, the sky is the limit

There is value

Therefore, social media has value for both the consumers and the brands. The consumers feel more appreciated by a brand, which creates a positive experience that will entice consumers to keep returning to that brand. The brands benefit in several ways, such as retaining customers, creating direct relationships, and delivering desired messages. the best aspects of social media are the ability to identify key and new consumers, create one-on-one relationships and conversations, testing new products, and co-creating new products with consumers.

No magic formula

There are different features in each social media platform that make it fitting to brands’ specific goals.” Several factors play a role in determining the best form of social media to use Facebook is the Holy Grail for re targeting  greater reach, and customer engagement Instagram is useful for retaining established consumers. Pinterest helps solve the question. Also, we've been using a lot more Google+ recently. Every company should start to venture towards Google+

. Brands must decide what type and level of engagement they are seeking and what goals they hope to achieve through their engagement with consumers. Then and only then will brands be able to take full advantage of the wide variety of social media platforms.

Thank you!!!!!!!!!