Branding expert believes in social media power

Social media is the tool of the decade for marketers and brands. With new technologies and the advancement of online and mobile advertising, social marketing has advanced at an exponential rate. In order for brands to compete in today’s cut-throat marketing wars, adapting to this new technology is essential.

Face book, Twitter, Pinterest, Instagram, Google+, and other social media platforms each have different methods that achieve particular goals for brands. These platforms have transformed the marketing industry by opening several windows of opportunity for improved targeting and communication with consumers.

A brand must be able to articulate their purpose, message, and mission in order to select a platform that best suits their needs

I would like to introduced some valuable term in social media

Unlimited room for growth

 ‘The sky’s the limit’ is no metaphor in terms of social media growth. Despite all the new developments and improvements already made in social media, there is so much more that can be done.Social media will shift and evolve as we advance as a society with new technologies and new ideas As society and technology continue to evolve, brands and marketers will be forced to adapt accordingly. There will always be room on both sides to progress and take on new forms. Literally, the sky is the limit

There is value

Therefore, social media has value for both the consumers and the brands. The consumers feel more appreciated by a brand, which creates a positive experience that will entice consumers to keep returning to that brand. The brands benefit in several ways, such as retaining customers, creating direct relationships, and delivering desired messages. the best aspects of social media are the ability to identify key and new consumers, create one-on-one relationships and conversations, testing new products, and co-creating new products with consumers.

No magic formula

There are different features in each social media platform that make it fitting to brands’ specific goals.” Several factors play a role in determining the best form of social media to use Facebook is the Holy Grail for re targeting  greater reach, and customer engagement Instagram is useful for retaining established consumers. Pinterest helps solve the question. Also, we've been using a lot more Google+ recently. Every company should start to venture towards Google+

. Brands must decide what type and level of engagement they are seeking and what goals they hope to achieve through their engagement with consumers. Then and only then will brands be able to take full advantage of the wide variety of social media platforms.

Thank you!!!!!!!!!